Trade Show Marketing: Strategies for Turning Prospects into Customers
Implementing a charm offensive to attract purchasers, smartly dressed business professionals are engaging with potential clients and companies; whether tucked away or center stage with a chance to be a panelist speaker, trade events are thrilling for both small enterprises and industry giants. Small businesses may be lower on the exhibitor hierarchy, but a trade fair serves as an equalizing platform where parties can engage directly and negotiate deals in person. But is the process truly that straightforward or clear-cut? Although the main goal for attending trade shows is lead generation, a number of companies consider the information gathered from trade show exhibitors to be ineffective. A mere 6 percent of exhibitors feel they possess the necessary skills or confidence to turn a lead into a sale. Furthermore, converting leads is not always consistent. Despite the fact that it’s 38 percent less costly than initiating a sales call, many businesses face challenges in streamlining...